Cadillac will not incorporate European design features under the direction of former Vauxhall design boss, Mark Adams
Richard Bremner Autocar
3 November 2012

Cadillac will maintain its characteristic sharp-edged Art and Science design theme under new British design boss Mark Adams. 

Speaking at the Paris motor show, Adams said he wanted to add ‘design quality’ to build on the US marque’s crisp-edged styling lines, gently curved body panels and tall, narrow headlamps and tail-lights.

This is contrary to the expectations of some in the Cadillac design department, who had expected Adams to introduce European elements.

Art and Science was created in the late 1990s under chief designer Wayne Cherry. It gives Caddy’s cars a personality apart from German rivals now dominating the global luxury market.

Adams believes his mission will be eased by a recent reorganisation of GM’s North American design department that ensures staff work only on the marque they’re allocated to, rather than by platform or vehicle type across all the brands.

Adams plans to further refine the creative process at Cadillac, which should be a success, since he’s widely acknowledged in the  industry as having had a very positive effect on design at Vauxhall when he worked there. 

Cadillac will also maintain its ambition to become a significant global premium brand. But in Europe, at least, that road will be long.

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Comments
5

3 November 2012

Cadillac's more recent designs certainly couldnt be confused for being anything else, but at best i think they are challenging. I am all for doing something different to the Germans but it still should be a good looking design. Having said that i doubt it was the looks that stopped them selling many in Europe!

3 November 2012

At least they know their market (?), but they certainly will not expand it. 

3 November 2012

Cadillacs have a very distinctive look, they just need tweaking to make them less awkward from certain angles.  I still find them more interesting to look at than BMWs, Lexuses and Audis.  Only Jaguar and Mercedes are building executive cars I like the look of at the moment.  Well, saying that I really liked the SAAB 9-5, but that was doomed from the start.

amh

4 November 2012

Now if only they'd make a diesel available in their cars for us europeans... I love the look of the new ATS, but the lack of diesel motor puts me off. My money will be going to BMW for a new 3 series when the time comes.

12 November 2012

Just read on the - ahem - Car website that Cadillac might 'have' to drop the hard-edged look. Apparently the Chinese favour soft, rounded contours. Personally I've always LOVED the Art & Science (whatever) approach. Done with conviction ie not as on the BLS, it was an inspired reconfiguring of a characteristic style. Bring back tail fins!!! 

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