Currently reading: New boss at Peugeot
French firm restructures - and sets itself three fresh goals by 2015

Peugeot has appointed a new CEO, and restructured its management, in a bid to achieve a triple whammy of goals by 2015.

Vincent Rambaud, 51, has been promoted from the role of director of PSA Peugeot Citroen's Latin American zone to take the top job at Peugeot. He will report directly to Jean-Marc Gales, marques director at PSA Peugeot Citroen, after taking up the post on 2 April.

Peugeot has given itself three ambitions by 2015: to move up three places in the world car manufacturer rankings, to "make Peugeot a style benchmark" and to become a leader in mobility services.

Gales said, "Vincent Rambaud's international experience will be a strong factor in successfully meeting the challenge of Peugeot's globalisation, at a time when the marque, on the strength of a new identity and a totally revamped, expanded range, is rediscovering a growth dynamic."

Peugeot is also restructuring its general management, into four divisions: France, led by Olivier Veyrier, northern Europe, under the direction of Olivier Dardart, southern Europe, fronted by Rafael Prieto, and International (including Latin America, China, Russia and Africa) managed by Jean-Philippe Imparato.

The firm is retaining five 'specialist' divisions: marketing and communication, business to business, used vehicles, network development and quality, and parts and service sales.

Twitter - follow all the latest Peugeot reviews, news and video


Latest business news

99 bmw ix vs mercedes eqs 2022 lead 0 0
From 2024, 22% of a car maker's sales must be BEVs – or it faces a £15,000 fine for every car that does not conform
Editor's letter: EV sales must increase by 50% in 2024 – how?
93 ev charger suppliers under scrutiny podpoint
PodPoint recently switched focus from fast public devices to home and workplace charging
EV charger companies switch tactics in search for elusive profits
Volvo car charging
From 2024, car makers will need to show that 45% of an EV's value originated in the UK or EU to remain tariff-free
EU proposes three-year delay to UK rules of origin tariffs
geneva motor show floor 2018
The Geneva motor show hasn't been held since 2019, due to the pandemic and its after-effects
Geneva motor show 2024: MG confirmed and BYD likely

Join the debate

Add a comment…
weenedonpetrol 9 March 2010

Re: New boss at Peugeot

Yep, let's hope Rambaud can end the era of the ugly Pugs and get the design back on a similar path to the 205s & 405s!

VX220EDDIE 9 March 2010

Re: New boss at Peugeot

Well i do hope this brings former glory back to Peugeot! time will tell i guess! they need it!