Music service to serve car adverts based on what you listen to
20 November 2009

Music service Spotify believes it can identify the type of car you will buy based on your musical tastes - and will start targetting advertising based its information.

The Spotify founder and CEO, Daniel Ek, told the Guardian newspaper: "There's a simple principle – we are trying to make a better advertising solution.

"For instance, combining demography with music taste, we can group you with other users. We can then predict whether you like Audi better than BMW and then serve you advertising from either of them.

"There are certain brands that want to be associated with things that are cheerful and others with classical music and there's a lot of things we can do in this area."

Twitter - follow autocar.co.uk

Find an Autocar car review

Driven this week

Join the debate

Comments
4

20 November 2009

What a load of s**t!

Tell you what Spotify, post some sort of on line game that allows us - the public - to key in our music tastes and gives us the results. Bet you are wrong a lot more than you are right.

 

 

It's all about the twisties........

20 November 2009

[quote Autocar]Music service Spotify believes it can identify the type of car you will buy based on your musical tastes - and will start targetting advertising based its information.

The Spotify founder and CEO, Daniel Ek, told the Guardian newspaper: "There's a simple principle – we are trying to make a better advertising solution.

"For instance, combining demography with music taste, we can group you with other users. We can then predict whether you like Audi better than BMW and then serve you ...Read the full article[/quote]

I like to listen to Rnb, Rap, Hip Hop, Bollywood\Bhangrah music so does that mean people who like this sort of music will end up buying VW\Audi l0l

l0l

R32

20 November 2009

[quote TegTypeR]

What a load of s**t!

[/quote]

Absolutely. Sounds like a swizz to get some free column inches for Spotify rather than bearing any real truth. I'm sure Spotify customers will just love being force fed "targeted" advertising - as if there isn't enough marketing on the web as it is!

14 April 2010

[quote TegTypeR]

What a load of s**t!

[/quote]

Couldn't agree more...

I've got Suzi Quattro in my Jag (the Series 3) at the moment... Ok, not literally, that would be some hope!

Stil, nowt like throwing a curve ball at the theory, eh?

Take no notice... I'm only here for the biscuits

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week