Ford has announced further reductions in production of large SUVs and pick-ups
20 June 2008

Ford has announced that it is further reducing production of large SUVs and pick up trucks at its American plants as demand dwindles in the face of soaring fuel prices.GM has also admitted that it will be extending the production life of its “full-size” pick-up and SUV platform, and it is also seriously considering the future of the Hummer brand.Ford will delay the introduction of the revised 2009 F-150 to ensure it doesn’t become overwhelmed by stocks of the unsold current version. Company bosses in the US have also confirmed that more European models will be brought to America, potentially good news for plants and workers on this side of the Atlantic.America will be getting the next generation Fiesta - and Ford CEO Alan Mulally has confirmed that four- and five-door versions of the current European Ford Focus will be produced in the USA from 2010 with direct injection petrol engines.Both Ford and GM are struggling to reduce their cost base in the face of sliding sales and collapsing consumer confidence. Ford is planning to produce just 475,000 vehicles in the US in the third quarter this year, 25 per cent less than the same period last year. The company has also said that its 2008 financial results will be worse than 2007’s. GM has also announced today that over 18,500 of its hourly-paid American employees have applied for early retirement.

Mike Duff

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?
  • BMW 5 Series
    First Drive
    15 March 2018
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?
  • Audi A7 front
    First Drive
    14 March 2018
    The new Audi A7 Sportback looks the part, but how does the new Mercedes-Benz CLS rival cope on UK roads? We find out