30 June 2004

Attendance at last month’s British Motor Show fell significantly short of the targeted 550,000, hitting just 461,000 visitors for the 13-day event, official figures reveal. However, the Society of Motor Manufacturers and Traders said that it was still 11,000 more visitors than in 2002.

Despite the shortfall, the SMMT is proclaiming the show a success and a MORI survey of visitors showed that 92 per cent of them were keen to go again. Plans for the 2006 show are already in place.

Meanwhile, the Los Angeles Motor Show has followed Birmingham’s lead and moved to a new date to avoid clashing with the Detroit Motor Show. The LA show will switch from January to November in 2006.

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