McLaren Automotive and Jardine Motors Group have confirmed One Hyde Park as the location of McLaren's new London showroom.
McLaren will move to the central London location in early 2011 to coincide with the launch of the MP4-12C in spring.
McLaren says the high-profile location will represent “everything we strive for”, according to Christian Marti, McLaren Automotive’s European Regional Director.
“One Hyde Park completes the picture for both of our businesses as we move towards the launch of the 12C and our future range of sports cars,” he added.
Since the launch of McLaren Automotive in March 2010, more than 2700 potential customers have shown interest in the company’s first sport car, which will cost upwards of £125,000.
McLaren London is anticipated to be McLaren Automotive’s leading European retailer and, potentially, the busiest in the global network.