McLaren Automotive is adding a second shift to its production line and recruiting 250 new staff to cope with “unprecedented levels of demand for our cars”, in the words of chief executive Mike Flewitt.
The Woking-based sports and supercar manufacturer set a new sales record in 2015, as it has done every year since the company began car production in 2010. A total of 1654 cars were delivered to customers across 30 markets, with McLaren exporting 90 per cent of the cars it builds.
The record year by McLaren Automotive was supported by the launch of five new models – the 540C Coupé, 570S Coupé, 675LT Coupé and Spider and P1 GTR. McLaren also realigned its cars into a three-tier product family – Sports Series, Super Series and Ultimate Series.
Significant growth was experienced among the most accessible Sports Series cars, which includes the 570S.
Despite only having started production in November, the McLaren retailer network is already holding over six months worth of orders for Sports Series cars.By the time the Sports Series range is complete in 2017, it will include two further bodystyles, with the Spider due in 2017 and a new shape set for the Geneva Motor Show in March, is expected to account for two thirds of McLaren’s total annual sales volumes.
Mike Flewitt, McLaren Automotive’s chief executive, said: “2015 was a year of rapid expansion. When the company was set up in 2010, we set ourselves an ambition to launch one new car every year. In 2015, we launched five.
“This accelerated development has led to yet another record year, with unprecedented levels of demand for all of our cars, especially the new Sports Series, for which we are currently holding more than six months worth of orders.
“This goes to show that the team at the McLaren Technology Centre and around the world, together with our retail partners, are creating and building the world’s most desirable sports and supercars.”