Currently reading: 2018 Lamborghini Urus - eight key rivals it must beat
Lamborghini's new SUV is diving head first into a pool of competition from the likes of Audi, BMW, Rolls-Royce and Aston Martin

The Lamborghini Urus, which is due to launch in 2018, is a critical car for the Italian supercar manufacturer to get right. 

Lamborghini is putting all of its available resources into launching its second ever SUV model, even shelving plans to put the Asterion concept into production in favour of launching the Urus.

Set to cost from around £150,000, the Urus will be pitched into a profitable market sector, albeit one that will quickly become crowded as rival models are launched over the next few years. Here are the cars the Urus is going to have to beat.

Aston Martin DBX

The DBX was pitched as a luxury crossover rather than a full-blown and first revealed in concept form at the Geneva motor show in March. It has since received the production go-ahead thanks to an extra £200 million worth of investment in Aston Martin.

Powering the DBX concept is a series of electric motors mounted inboard of the wheels, while other features include electric drive-by-wire steering and auto-dimming toughened glass.

Audi Q8

Audi boss Rupert Stadler confirmed that a range-topping Audi SUV was coming back in May. Set to launch in 2019, the Q8 will be priced between £50,000 and £90,000 and powered by a range of V6 and V8 petrol and diesel engines, as well as plug-in hybrid powertrains. An all-electric Q8 e-tron version is also under consideration.

The Q8 will be styled under the leadership of Audi design boss Marc Lichte, and is expected to receive a sportier look than the smaller Q7.

Bentley Bentayga

As our first ride in Bentley's first SUV model has already shown, the Bentayga has masses of potential both on and off-road. Due to make its world debut at the Frankfurt motor show this September prior to the start of UK sales in 2016, the Bentayga has been one of the most commonly spotted SUV prototypes in recent months.

The Bentayga will be priced from around £130,000 when it goes on sale, and will be powered by a range of W12, V8 and plug-in hybrid powertrains. 


Confirmed for production in 2014, BMW's range-topping SUV has already been spotted testing, with early mules based on the new 7 Series. Underpinned by a long-wheelbase version of the same platform that the next X5 is set to use, BMW is aiming the X7 at profitable makets such as China and Asia. 

The production X7 is likely to feature a selection of six-cylinder and V8 engines, including the same 3.0-litre diesel currently found in the X6. The X7 is not due to come to market unti 2017 at the earliest.


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Maserati Levante

Although due to be launced at the end of this year, right-hand-drive versions of Maserati's Levante SUV aren't due to appear until 2016. Taking styling cues from the firm's Kubang concept of 2012, the Levante will adopt a more rugged, aggressive appearance than the smaller Ghibli saloon on which it is based.

The Levante will be offered with the same four-wheel drive system already used in the Ghibli and Quattroporte, while its underpinnings are similar to those used on the Jeep Grand Cherokee.

Engines will include Maserati's 410bhp twin-turbocharged 3.0-litre petrol V6 and a 520bhp twin-turbocharged 3.8-litre V8. A 271bhp 3.0-litre V6 turbodiesel will also be offered. Maserati has also confirmed that a plug-in hybrid version will be offered.

Mercedes-Maybach SUV

Following the successful relaunch of the Maybach name earlier this year, the new sub-brand is already known to be considering an SUV model. Based on the GLS, the new model would sit at the very top of the Maybach range alonside the recently launched S600 and S600 Pullman models.

Although a final decision on production has yet to be taken, Daimler boss Dieter Zetsche has hinted that an SUV would be a practical next step for the brand.

Range Rover SVAutobiography

Even a short time ago, Land Rover likely wouldn't have pitched itself as a super-luxury manufacturer, but the launch of its Special Vehicle Operations division has already proved that it can create the kind of bespoke machinery to entice high-end buyers. 

The SVAutobiography is priced from £148,900 and can be powered by the same 542bhp 5.0-litre supercharged V8 engine as the Range Rover Sport SVR - although regular SDV8 and SDV6 Hybrid options are also available. Luxury touches include new paintwork, powered tables, a chilled drinks compartment and two extra rear seats which slot into place on the car's tailgate.

Rolls-Royce Cullinan

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Early engineering mules for the Rolls-Royce SUV - which currently goes by the code-name Cullinan - have already been spotted testing ahead of the car's planned launch in 2017. 

The British marque only confirmed it would be producing a "high-sided, all-terrain vehicle" earlier this year, with early mules based on shortened versions of the current Phantom. 

Despite its historical name - Cullinan refers to the largest gem-quality diamond ever found - the SUV is not expected to take the Cullinan badge to production.

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fadyady 24 June 2015


Bentley used to be another class. But now it must compete with the Q7s and the X5s.
Bullfinch 25 June 2015


Other things Bentley used to be: bankrupt; in business only because its badge was stuck on to cars Rolls-Royces; and much admired by footballers and successful criminals. This latest thing might be ugly and vulgar, and the name really is awful, but in truth Bentley has managed to stay in business only by doing things we'd rather it didn't have to ever since W.O. first ran it into the ground.