Land Rover is set to expand its range with radical new models, following the announcement last week of a new advanced design studio. Gerry McGovern, a former boss of Land Rover design and creator of the Freelander, is to head up the new studio, to be based at Land Rover’s Gaydon technical centre.
‘We will identify the opportunities of stretching the Land Rover brand and see if there are any interesting niche openings,’ he said.
McGovern will head a team of up to 10 designers, picked from Land Rover’s own crop of design talent, and will report to Ford design supremo J Mays and PAG engineering boss Hans Gustavsson. Land Rover design chief Geoff Upex will major on production design.
We asked McGovern:
What is your new role?
‘To identify what Land Rovers will potentially look like in six to seven years’ time and, if we are to step out of the box, what those models will be.’
Does that mean a Land Rover car?