March figures expected to be company's best ever
7 April 2010

Land Rover is set to announce that a record 11,000 of its vehicles were sold in the UK during March.

Figures are expected to show that the brand sold 60 units more than during the same period last year, pushing Land Rover to break its previous monthly sales record.

These figures mark the end of a successful first quarter of 2010 after a 58 per cent year-on-year increase in sales in January.

John Edwards, Land Rover’s managing director, attributed the boost in sales to the economic upturn and the poor winter weather in the UK.

He said: "Heavy snow and icy conditions last month meant car buyers were looking for a vehicle that provides them with the all-terrain capability to keep them on the roads."

Andrew Papworth

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7 April 2010

Although not a lover of 4x4's but this is no suprise. My boss has the HSE Discovery 3 and I have to say it is a good car, very heavy and thristy but very good nontheless.

7 April 2010

Good news. I must say that having ditched my Land Rover a year ago, I am rapidly coming to the conclusion that I need another. My car was unable to leave the drive, let alone the village for four weeks over Xmas. And now I spend most journeys swerving around potholes and listening to the creaks of the spot welds as they slowly come apart. I have a Defender for tougher duties, but an SUV for daily use is now almost a necessity thanks to the awful state of our roads. It's ironic, but the dire state of French roads 50 years ago led to the development of softly sprung, well damped Renaults and Peugeots. Those same conditions are now favouring our indiginous industries, in particular, Land Rover, Nissans Quashquai, and Hondas CRV. It's just a shame that thanks to German influences there are so few soft-riding cars around now.

7 April 2010

Incidentally, the Telegraph reports that LR sales in March were 60% higher this March than last, not 60 units. Who is correct?

7 April 2010

There's no doubt in my mind that Land Rovers are good cars and I'm sure the winter has had an effect on the sales of 4x4s but the boost in March's UK sales may be because of a different reason.

If anyone was considering buying a relatively thirsty car then the punitive showroom tax which came in in April made it a no brainer to make sure you took delivery before then. Maybe Land Rover will suffer a hangover in April and May - be interesting to find out.

7 April 2010

[quote noluddite] Telegraph reports that LR sales in March were 60% higher[/quote]

Telegraph has it right. Sales were very much down all over the car industry last year. 60% is quite realistic.

As for the need for 4x4s, in my area the stupid council have put daft bumps in everywhere. I was seriously tempted when I bought my current car that it would be a 4x4 simply to survive the urban environment.

7 April 2010

i am sure the combined effect of the bad winter, the showroon tax and more desireable models all came into effect. The new 3.0 diesel appears to be a very popular choice, the number of new Discoverys i have seen is very impressive.

But what ever the reason, well done and keep it up.

7 April 2010

[quote Symanski]the stupid council have put daft bumps in everywhere[/quote] Agreed. If they could just put the bumps in the holes instead everything would be back to normal.

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