Fourth quarter Land Rover sales up 93 per cent year-on-year
8 January 2010

Land Rover sales were up 93 per cent year-on-year in the final quarter of 2009, with its Discovery 4 and Range Rover Sport models performing particularly strongly.

Land Rover launched new Discovery, Range Rover and Range Rover Sport models in September, which have provided a big boost to its end of year sales. Sales of the Discovery and Range Rover Sport were up 115 per cent and 116 per cent respectively between October and December.

Land Rover UK managing director, John Edwards, said: "2009 has been a very hard year for the motor industry – particularly in the premium segment. However, Land Rover made some tough decisions and restructured our business model to ensure that we were in a strong position to weather the storm.

“We are looking forward to building on our outstanding sales success in the last quarter, and to a brighter 2010.”

Overall, Land Rover’s 2009 sales were down 10.8 per cent on 2008’s levels as the firm sold 28,185 units. The sales in 2008 were boosted by a record first quarter, but Land Rover suffered in the final quarter that year when the global credit crisis first hit.

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8 January 2010

When quoting a year on year growth figure it would be helpful to tell us how much they fell in the previous 12 months. I seem to remember that Land Rovers sales fell off a cliff at the end of last year.

Its still good to hear that their sales are up so much. And their exports will be making a very healthy profit for them too while the pound is so low.

8 January 2010

And if this cold weather continues I guess they will have a good first quarter in 2010 !

8 January 2010

a truly self perpetuating business!

Everyone knows Range Rover Sports are the cause of global warming, looking out the window paradoxically global warming appears to cause an ice-age, more 4 wheel drive sales, more CO2 and round we go. Where do I buy LR shares?

8 January 2010

These are of course sales of Land Rovers for UK only. Land Rover is undeniably having a bounce in sales in Britain at the moment - like the housing market. L/Rover's US sales have also bounced - up around a third in Dec compared to Dec 08. This is mainly attributable to new product but also, like the housing market, due to the bailout of the City/Wall St bankers and a massive media campaign to persuade the sheep 'the recession is over - get back to splurge buying'.

Looking at Europe the picture for L/Rover is less rosy than the Anglo-saxon axis of UK/US. L/Rover sales were down 8% in Dec compared to Dec 08 in Germany and 30% for full year 2009 compared to 2008.

The UK and US economies have 'benefitted' from up to £2-3 trillion and $23 trillion of stimulus respectively - almost the entirety of which has gone to the bankers which helps to explain the surge in R/R Sport sales, so beloved of Hedge Funders. Take away this artificial stimulus and UK/US demand for hyper-luxury goods, like boutique 4x4s, could and probably will go into neck-snapping reverse.

Far more important for the automotive sector and indicative of UK economy overall is the plunge in sales of trucks, particularly heavy trucks. In Europe sales of commercial vehicles are stabilising, albeit at a lower level - truck sales down 16% in Dec in Germany and 26% for full year 2009. Sales of artics(3 axle tractor units) in UK were down 72% in Dec and all truck classes nearly 50% for full year 2009. This shows the lopsided nature of the supposed recovery in UK - bailed out bankers splashing out on high-end motors and the real productive economy shrinking further and further. This Alice in Wonderland economy cannot continue.

8 January 2010

[quote BigEd]The UK and US economies have 'benefitted' from up to £2-3 trillion and $23 trillion of stimulus respectively - almost the entirety of which has gone to the bankers which helps to explain the surge in R/R Sport sales, so beloved of Hedge Funders.[/quote]

Do you have any facts and figures on what percentage of Land Rover sales go to people who work in the finance industry, or is this just supposition and guesswork based on media reports?

8 January 2010

This deserves reporting too:

Vauxhall's van sales fell to 23,000 in 2009 from 50,000 in 2008, a 55% drop. Its market share(of UK van sales) fell from 21.5% in Dec 08 to 10% in Dec 09. Unsustainable having 1,500-2,000 people turning out so few units. Prediction for this year: Vauxhall Luton van plant to follow LDV van plant into total closure.

8 January 2010

another landmark?:

Volkswagen outsells Vauxhall in UK(first time ever?), becoming second only to market-leader Ford - VW 9.90% market share, Vauxhall 9.88%, Dec 09.

GM looks to have cooked Vauxhall's goose with its botched hokey-cokey sale, even with the promising new Astra.

8 January 2010

[quote BigEd]

Volkswagen outsells Vauxhall in UK(first time ever?), becoming second only to market-leader Ford - VW 9.90% market share, Vauxhall 9.88%, Dec 09.

GM looks to have cooked Vauxhall's goose with its botched hokey-cokey sale, even with the promising new Astra.

[/quote]

Calm down Cart, you remember what happened the last two times Germany tried to rule the world.

You don’t need a weatherman
To know which way the wind blows
—Robert Allen Zimmerman

9 January 2010

Quite. The last time we were afflicted with a car, built by German workers who believed in 'Strength through Joy', the German nation then strongly and joyfully shared this throughout Mainland Europe.

The recent BMW advert stating that 'Joy' was a part their ownership belief has serious parallels to the above. Cowley should be immediately reclaimed in the name of the British Empire.

God Save The Queen.

9 January 2010

Someone call Del boy; where's uncle Albert when you need him?

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