Speaking to Autocar in a Q&A, Winkelmann, whose replacement is ex-Ferrari F1 team principal Stefano Domenicali, reflected on the state of the company:
Lamborghini volume has nearly trebled its volumes since the recession. How did you go from 1300 sales to 3300 so quickly?
“The end of the financial situation helped, but mostly it was because we improved our models. The first kick came with the Aventador in 2011, and since 2014 the Huracán has had a huge effect. We increased by nearly 25% last year.”
What do you see as the future of the super-sports car? The market isn’t expanding, is it? And Lambo has new rivals…
“It’s a fierce battle, and it’s great for the customer. The world market is still only around 31,000 units, well short of the 35,000 we saw in 2008. We think anticipation is key. You have to visualise what people are waiting for and exceed their expectations.”