Dr Joachim Schmidt, who recently celebrated his 65th birthday, joined what was then known as Daimler-Benz in 1979
Joachim Schmidt, Executive Vice President of Sales and Marketing at Mercedes-Benz Cars, has retired following more than 34 years of service.
Dr Dieter Zetsche, chairman of the board of management of Daimler and head of Mercedes-Benz Cars, said “Joachim Schmidt understands and embodies Mercedes-Benz like almost no-one else.
"Under his leadership, the brand has conquered many new regions and delighted its customers with its traditional strengths. He has reconfigured sales and marketing and laid the groundwork for bringing Mercedes-Benz into a new era.”
After joining Mercedes-Benz in 1979, Schmidt initially worked in passenger car development. He then served in various sales and marketing-related positions for over 20 years, and has been a member of the board of management since October 2009.
Schmidt will formally transfer his duties to Ola Källenius, currently head of AMG, on 1 October.