Jaguar is set to reduce production at its Castle Bromwich assembly plant
19 September 2008

Jaguar looks set to become the latest manufacturer to reduce output as the industry grapples with the current global economic slowdown.

Autocar has learned that the British luxury carmaker, now owned by Indian conglomerate Tata, is likely to reduce production at its Castle Bromwich assembly plant by the end of September, although it’s not yet know by how much.

A Jaguar spokesperson admitted that “final decisions have yet to be made, but it’s likely production of XJ and XK will be reduced, primarily in response to global demand”.

She also confirmed that despite the impending reduction in output Jaguar’s UK sales are up over 12 per cent year-to-date, thanks to the success of the new XF.

The news follows on from JLR’s announcement that it will be introducing a four-day week at Land Rover’s Solihull site, and the company has also said that it will move 300 of its workers from Solihull to Castle Bromwich to work on the XF.

Ian Tonkin

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20 September 2008

Jaguar have a very difficult situation to overcome and if they are able to do it, it will be a miracle !

Whereas BMW, Audi and Mercedes all have lower priced lower powered and far more eco friendly products, Jaguar has next to nothing in its product range to appeal to the younger driver.

Lexus is of course Toyota under another name and so the stepping stones are in place and the same can be said about all Jaguars other competitors, but for them, you can’t reasonably expect someone to go from a TATA to an XF.

Jaguar, if they are able to, should look back at their roots and the days of the SS etc., but I feel it is far too late to design and develop an entry level BMW ‘1’ series etc. matching vehicle.

Loving life in France with my Springers

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