Company must cut emissions like never before, says Tata chief
26 November 2009

Jaguar Land Rover must "attack emissions like never before" if it is to be a sustainable business, according to owner Tata Motors's vice chairman Ravi Kant.

Speaking at the Society of Motor Manufacturers and Traders International Automotive Summit, which was attended by business secretary Lord Mandelson, Kant highlighted the collapse of Detroit's car industry and warned that the same could happen in Birmingham or Liverpool if car makers don't adapt.

Mandelson backs low-carbon tech "We must accept both the rigours of the changing global economy and the challenges of a changing global society," said Kant.

"That is why in JLR we are in the midst of a major transformation plan to withstand future shocks and to create a sustainable business. That is why the new product plan laid down by JLR will attack emissions like never before.

"Jaguar has a new line-up that is transforming the brand. The new XJ is not only a beautiful and highly desirable product; it is also one of the most fuel-efficient luxury cars on sale in the world.

"The Land Rover range has also been refreshed and we recently announced that a new smaller Range Rover will soon join the family. It will be the most environmentally friendly Land Rover ever.

"The company is moving towards lighter vehicle architectures for both brands and fuel efficiency will be further improved through hybridisation and alternate energy options.

"We believe Jaguar Land Rover can be a protagonist in the UK's drive for low-carbon leadership."

Kant says JLR's investment in green technology is already paying off, and highlighted the fact that JLR spends £400 million on research and development every year in the UK, and has committed £800 million to developing environmental technology in the UK in the future.

"We are investing to take forward that same philosophy and want the two iconic brands, Jaguar and Land Rover, each with its unique heritage, to regain their past glory," said Kant.

"Tata Motors is committed to stand alongside and support JLR to emerge as a strong and competitive global auto player.

"Given the scale of our presence in this country, we in Tata would like to be perceived to be as British as any major UK company. We have a great stake in success in Britain and Britain also has a great stake in our success."

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23

26 November 2009

on the subject of green attack attacking Greens:

[youtube]http://www.youtube.com/watch?v=nEiLgbBGKVk[/youtube]

26 November 2009

-Jag are doing good things and I hope it keeps going, with the dull new 5 series and a general mood for change in the market they have all things staked for them.

-Jag is however an overseas owned comapny and true its cars are designed and built here etc which is fantastic! but it is not a British Company anymore and if it were perceived to be then it takes away from all those that truly are British in all respects.

-Do not get me wrong it is great that Jag are here and designing and developing cars here, but because they are overseas owned then the "British" perception is not fully posssible as they are not owed here.

-Now, if TATA was to move its headquarters to the UK, then that would be a different story and unless TATA move the entire head quarters here, then Jag cannot be classed as a truly British firm. Which is no disrespect to Jag and i think that "warm glow" from buying one knowing that all the R&D (design and development) as well as the manufacturing in the UK is worth lots and especially here in the UK, it should be a massive consideration when purcahsing cars as is the pride when the UK engineers at Jag kick the butts of Merc and BM etc (its great!) but they cannot be classed as fully British.

-TATA move your HQ here and then you can have truly what you want!

26 November 2009

Brilliant film !!!!!!!

26 November 2009

[quote CapsLock]...it is not a British Company anymore and if it were perceived to be then it takes away from all those that truly are British in all respects.[/quote]

Ah yes, and they would be which companies excatly? Erm ... Morgan? Yes. And ... hmm, now I'm struggling. Apart from a good spread of very small, very specialised manufacturers (Morgan, Caterham, Ginetta, etc), which companies are you specifically thinking of, CapsLock? I'm intrigued.

26 November 2009

[quote Paul123]

[quote CapsLock]...it is not a British Company anymore and if it were perceived to be then it takes away from all those that truly are British in all respects.[/quote]

Ah yes, and they would be which companies excatly? Erm ... Morgan?

[/quote]

Counts Morgan out as British... weren't they using a BMW engine in the Aero8?

Take no notice... I'm only here for the biscuits

26 November 2009

I'm sorry, but does that film mean that we should stop developing efficient cars and just burn through the oil we have left as quickly as possible? Oil is a finite resource, while reserves have increased since 1970 (due to new finds) logic and market experience dictates that there is only so much oil, that some oil will only be economical to extract when oil prices are sky high (so a 20mpg car will cost you so much to run you might as well sell your organs) and that conserving resources by intelligent design is the way forward.

26 November 2009

-this is not jsut about car companies, this is about all British companies and people wanting to use the British Brand.

-Mclaren is a world famous british firm, Dyson is another, Barclays, Vodaphone, Top Shop another, Cadbury, Paul Smith etc it can be any british owned firm, it does not matter but what does is the right to use the british name and effectively its brand.

-and that is the difference; a british firm is headquatered in the UK; thus if TATA wants to use the British name for Jag, TATA would have move its HQ etc to the UK; otherwise Jag is a firm that is overseas owned and designs and manufacturers cars in britain (and so by the sounds of it China).

26 November 2009

[quote CapsLock]-Mclaren is a world famous british firm, Dyson is another[/quote]

That'll be the same Dyson that transferred its production to China?

[quote CapsLock]-and that is the difference; a british firm is headquatered in the UK; thus if TATA wants to use the British name for Jag, TATA would have move its HQ etc to the UK[/quote]

I'd rather buy a British-built product, made by a company with a British name but an overseas owner, rather than a product from a British-owned company that produces its goods in, say, China. Or is that just me...?

26 November 2009

If this means that JLR is no longer British since it was bought over by TATA, I'd like to say that TATA would be more British than Ford.

26 November 2009

[quote CapsLock]-TATA move your HQ here and then you can have truly what you want![/quote]

I dont think you understand how the world works. Jaguar and land rover are two companies that happened to be owned by a holding company called Jaguar-Land Rover. 100% of the shares of this holding company happen to be owned by an Indian company called TATA Motors, a majority of whose shares are owned by the Tata family and therefore the company is part of the TATA group.

Jaguar, Land rover and Jaguar-Land Rover are all incoprorated in the UK. That makes all three of them british companies that happen to be owned by an indian company. They pay taxes in britain, they fall under the dursitiction of the british government and british law. They are no more an indian company than matrix churchill was an iraqi company.

Many shareholders in TATA Motors are not indian. That does not make it a French/British/German/American company. Chrysler is not italian. GM is not the Queen (who is a large shareholder by right of canada).

The situation would be different if there were a merger. If JLR was legally a part of TATA rather than simply owned by them then it would be termed a 'multinational' company that was headquatered in India.

EDIT: Sorry, forgot to mention that TATA Motors is also a multinational. Not an Indian company. And its stock is traded on the Mumbai, New york and London Stock exchanges.

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