Jaguar Land Rover must "attack emissions like never before" if it is to be a sustainable business, according to owner Tata Motors's vice chairman Ravi Kant.
Speaking at the Society of Motor Manufacturers and Traders International Automotive Summit, which was attended by business secretary Lord Mandelson, Kant highlighted the collapse of Detroit's car industry and warned that the same could happen in Birmingham or Liverpool if car makers don't adapt.
Mandelson backs low-carbon tech "We must accept both the rigours of the changing global economy and the challenges of a changing global society," said Kant.
"That is why in JLR we are in the midst of a major transformation plan to withstand future shocks and to create a sustainable business. That is why the new product plan laid down by JLR will attack emissions like never before.
"Jaguar has a new line-up that is transforming the brand. The new XJ is not only a beautiful and highly desirable product; it is also one of the most fuel-efficient luxury cars on sale in the world.