Nissan is going to take on BMW, Mercedes-Benz and Japanese rival Lexus by launching its Infiniti luxury brand in Europe in two years' time.
The firm's president Carlos Ghosn announced the plan at the firm's press conference to announce its financial results. 'In 1999 we made the decision to re-invest heavily in the Infiniti brand,' he said, 'focusing on outstanding products and a premium ownership experience. That investment has made Infiniti the fastest-growing luxury brand in the United States and one that is recognised globally for its blend of design, performance and luxury. We are now ready to bring this unique brand to consumers in Europe.'
Nissan says that Infinitis will be sold through a dedicated sales network. It has yet to announce a model range, although it has potential 3- and 5-series rivals in its US line-up, as well as an SUV.
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