ata and Mahindra have set their sights on expansion in both Europe and the US
19 January 2010

India’s two leading car makers Tata and Mahindra have set their sights on huge expansion in both Europe and the US with a rash of new models, designed to appeal to those markets.

Tata will be first to up the ante in both Europe and America. Tata Motors boss Ravi Kant told Autocar that selling a rash of new models in the UK is in his sights.

See the US and Europe-bound Tata and Mahindra cars

"We need to be selective but seven or eight types of vehicle would be about right," said Kant.

Kant admitted that he expected the current Indica and Indigo models to go on sale in the UK sometime this year, once a new UK distributor has been selected. He also wants the Aria crossover, recently unveiled at the Delhi motor show to be sold in Europe, while the company has already confirmed that the Nano Europa will go on sale here around 2011 and in the US some time later.

Tata’s boss also indicated that the cars would be changed for Europe: "We would be engineering cars that are not just for India, we want to put the philosophy of the Nano into effect," he said, referring to the huge engineering changes being applied to the ultra-low budget Nano to enable it to comply to European and US regulations.

However Kant is keen for prices not to creep up. All of Tata’s offerings will be "good value" he said.

The US is top of Mahindra’s target list, company boss Dr Pawan Goenka told Autocar. "We want to be a global player in utility vehicles," the president of the Indian 4x4 specialist revealed to Autocar.

Goenka plans to launch in the US later this year with a heavily re-engineered version of the Scorpio SUV, a large, but basic best-selling off-roader, selling through a newly appointed network of 300 dealers. He admitted that was just the start of the firm's plans.

"If volumes are good we will think about making cars in the US and then we will be looking at Europe with a higher focus," said Goenka.

Mahindra has a limited presence in Europe currently, but the company wants to expand into the UK too. Rumours are that it is currently working on a far more sophisticated version of the Scorpio, thought to be launched in 2011. It will have a monocoque chassis 4x4, a first for Mahindra.

However Goenka is adamant that Mahindra will not be branching out into saloon cars. It currently makes a Dacia Logan under license in the India, but it has not sold well.

"We never intend to be in passenger cars on our own, it's too crowded and competive a market," he said.

Chas Hallett

Twitter - follow autocar.co.ukSee all the latest Tata reviews, news and video

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Comments
12

19 January 2010

Please No - Go Away!

I don't want to have to see this uninspiring rubbish driving around - its offensive.

Although they might sell reasonably well judging by the amount of people on the roads who clearly dont care what they drive: Hyundais, Aygos all that rubbish.

19 January 2010

At last!

Something to make KIA/Hyundai look good

Hyundaismoke will be pleased ;-)

There are too many cars being built for the European market without this crap turning up.

They obviously think they can "engineer" them for this market then charge more, more profit......

19 January 2010

They used to say the same about Skoda.

Before that, they used to say the same about Korean cars; Hyundais and Kias and Daewoos.

Before that, they used to say the same about Japanese cars.

Just wait and see.

19 January 2010

[quote giulivo]

They used to say the same about Skoda. Before that, they used to say the same about Korean cars; Hyundais and Kias and Daewoos. Before that, they used to say the same about Japanese cars. Just wait and see.

[/quote]

Yes, but Richard's point remains- There are too many cars being built for the European market without this crap turning up. All this lowest common denominator rubbish doesn't help any of us in the long run.

19 January 2010

[quote supermanuel] All this lowest common denominator rubbish doesn't help any of us in the long run. [/quote]

if you read the article carefully it actually says they are looking to import a "rash of new models designed to appeal to our markets". How do you know that cars not yet released are crap? Prejudice is a dangerous thing.

As for the long run, won`t help any us? If it means that these guys will keep european manufacturers on there toes and force them to offer better value, i would say that we will all win.

19 January 2010

A city Rover mark2 , just what we need !

19 January 2010

Actually the Tata Vista Indica isn't bad.

But I'd rather they re-invented the Rover brand then sell us Tatty motors.

19 January 2010

TATA is a partner with FIAT in India, and now uses FIAT tech....in engines and transmissions and stuff......i don't think that's a bad thing these days, considering FIAT's reputation today....

19 January 2010

The USA will surely be queing around the block to buy the Mahindra Scorpio with its amazing 2.2 diesel power plant that puts out an extrordinary 120 HP and can propel this beest to 60mph in 5.7 secs!! I S**T you not, read the text below from there website.

"The 2.2 litre, 4-cylinder mHawk diesel engine is what makes the Scorpio the powerhouse that it is. It propels the new Scorpio from 0 to 60 in 5.7 seconds flat. Acceleration is effortless. And with a whopping 120 bhp of power at your disposal, out-muscling other cars is no problem."

WOW..... i'll have some of that please.

19 January 2010

Well Autocar!!! the oldest auto magazine etc etc etc, if you know journalism very well, you would publish new pictures of all these models. As far as i am aware, the Indigo, Indica and Scropio (All pictured) are in their new Avatars! they have all got new models now.

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