Car maker cites economic downturn and lack of new model launches
1 April 2009

Honda has withdrawn from this year's Frankfurt motor show, citing the current economic situation and the fact that it has no new models to launch at the event.

"The economic downturn cannot be ignored," said Honda spokesman Paul Ormond. "In the current climate we have to cut our cloth accordingly. It is regrettable, but we have to make some tough decisions.

"In addition, while we see the show as a significant event, we have already launched the new Honda Insight, and any other launch activiity planned for this year will be at the Tokyo motor show."

The decision continues a reduction in spending on motor shows by Honda: at this year's Detroit motor show it unveiled the new Insight without any fanfare.

Ormond said that some of the money saved by not being at the Frankfurt motor show would be spent promoting sales in dealerships.

"The money saved will be reinvested into the markets to help the dealers at the sharp end," he said.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?
  • BMW 5 Series
    First Drive
    15 March 2018
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?
  • Audi A7 front
    First Drive
    14 March 2018
    The new Audi A7 Sportback looks the part, but how does the new Mercedes-Benz CLS rival cope on UK roads? We find out