Automotive design guru joins Lotus Advisory Council to advise the car maker on future development
30 August 2011

Automotive design guru Gordon Murray has joined the Lotus Advisory Council, the body that advises Group Lotus on current and future development.

Murray will work alongside key automotive industry figures Bob Lutz (former GM vice chairman), Tom Purves (ex-Rolls-Royce chief executive), Prof. Dr. Burkhard Göschel (a former BMW board member responsible for research and development board member) and Frank Tuch, who was director of quality management at Porsche.

See pictures of Lotus models and Gordon Murray

The purpose of the Lotus Advisory Council is to offer the Norfolk-based manufacturer guidance on strategic issues such as product strategy, technology, quality, brand, marketing and distribution.

Group Lotus Chief Executive Dany Bahar said: "Gordon has never been afraid to trail blaze, take risks and do things differently, these are attribute that we are very familiar with and very proud of at Lotus. With his incredible and unique motorsport and design experience he will complement the existing council line up perfectly. We’re very much looking forward to working with him."

When Murray started out in motorsport in 1969 he aspired to work for Colin Chapman at Lotus, but a chance meeting with Brabham designer Ron Tauranac lead to him working for the rival Brabham team, where he was responsible for many F1 innovations, such as the BT46B 'fan car' of 1978.

More recently Gordon established Gordon Murray Design to develop an automotive manufacturing technology trademarked iStream.

Gordon Murray said: "For years I’ve been a huge admirer of Lotus, I have great respect for the legacy that Colin Chapman created and I think what Dany and the team are doing is a really good thing for the brand. He’s taking the strength from Chapman’s principals and taking the business to the next level whilst still keeping the general ethos – not an easy task! I’m really looking forward to contributing to Group Lotus during this exciting time."

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