Google drops BMW
7 February 2006

BMW has been ‘banned’ from the Google search engine after the Internet giant took exception to the methods used by the car manufacturer to increase ‘hits’ on its websites.

The German brand was found to have created special pages containing nothing but popular search text. These were designed to fool Google’s search bots into placing it higher up the results in common searches. The pages in question then forwarded users on to BMW’s homepage. Google has now placed BMW’s results to zero, meaning that it does not appear in the search results.

A Google spokesman told The Times online: ‘We cannot tolerate websites trying to manipulate search results as we aim to provide users with relevant and objective search results. Google may temporarily or permanently ban any site or site authors that engage in tactics designed to distort their rankings or mislead users in order to preserve the accuracy and quality of our search results.’

BMW has already removed the pages in question and will almost certainly re-apply for inclusion in Google’s system.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Hyundai Kona
    First Drive
    18 October 2017
    Hyundai's funky-looking Kona crossover with a peppy three-cylinder engine makes all the right noises for the car to be a success in a crowded segment
  • Citroën C3 Aircross
    First Drive
    17 October 2017
    The Citroen C3 Aircross has got funky looks and a charming interior, but it's another small SUV, and another dynamic miss. Numb steering is just one thing keeping it from class best
  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out