GM generated over one million test drive requests
9 November 2010

General Motors China’s massive investment in a huge display at the Shanghai World Expo has paid off, according to company boss, Kevin Wale.

"Over the past six months, GM has defined for many the direction of the automotive industry," Wale said.

More than 70 million people visited the Expo, with over two million visiting GM, of which the company generated approximately 1.2 million test drive requests.

During Expo 2010, which began on May 1, SAIC and GM showcased their vision of sustainable urban mobility in the year 2030.

The company's award-winning pavilion introduced a future of driving free from petrol, emissions, accidents and congestion.

"We have shown the world the possibilities of a greener, safer, and more convenient society in which the automobile and General Motors will continue to play an important role," Wale continued. The most popular models on GM's display were the EN-V, an electric-networked vehicle, and the Ye-z, a zero-emissions concept.

The EN-V concept car, an upright two-seat urban runabout promises a brighter, cleaner, cleverer and more convenient future for the city car. Standing at six-feet tall, it offers space for two passengers, with an electric range of 25 miles, according to the company. Read more about GM's EN-V concept car

Join the debate

Comments
1

10 November 2010

An interesting idea from GM, proving that an old company is prepared to think of different ideas to generate interest in their products especially as it is in a country with a fast increasing car consumption.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Jaguar E-Pace P300
    First Drive
    19 November 2017
    Jaguar’s second SUV faces up to the Audi Q3, BMW X1 and Mercedes-Benz GLA. Tough task, so is the E-Pace up to it?
  • Jaguar E-Pace D180
    First Drive
    19 November 2017
    Not the driver’s car many would hope from any car wearing the Jaguar badge, but the E-Pace is an attractive and interesting addition to the compact premium SUV ranks
  • Subaru Impreza
    First Drive
    17 November 2017
    The fifth-generation Subaru Impreza is much improved from top to bottom, but a poor engine and gearbox keep it trailing in this competitive class
  • Ford Fiesta Vignale
    First Drive
    17 November 2017
    We get a first taste of Ford’s poshest Fiesta in turbocharged diesel form
  • Seat Arona
    Car review
    17 November 2017
    Seat is on a roll but can the Arona, its new junior SUV, cut it in such an ultra-competitive class?