Cost-cutting plans may mean dropping to Buick, Chevrolet and Cadillac only
16 April 2009

GM may drop its Pontiac and GMC brands to cut costs.

According to reports, GM's Buick, Chevrolet and Cadillac brands are now the only ones considered safe from the axe, while all other brands will either be sold or closed.

It is already widely known that GM is looking to offload Hummer, Saab and Saturn, while Opel/Vauxhall is said to be seeking independence, and now Pontiac and GMC are under threat.

Cutting the brands would also help GM reduce its dealer network. More details on this are available GM to axe more US dealers

In its submission for a federal loan last month GM said it wanted to retain GMC and Pontiac as niche brands, but this plan appears to have changed as the company races to restructure in an effort to avoid bankruptcy.

"We are continuing to assess our global operations, brand portfolio and nameplates, and will take further actions to more aggressively restructure our business," said a GM spokeman.

GM has been given until June to restructure by President Barack Obama.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?
  • BMW 5 Series
    First Drive
    15 March 2018
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?
  • Audi A7 front
    First Drive
    14 March 2018
    The new Audi A7 Sportback looks the part, but how does the new Mercedes-Benz CLS rival cope on UK roads? We find out