Renault-Nissan chief executive Carlos Ghosn has confirmed that the Datsun name is being revived as a budget car brand in certain territories. Ghosn made the announcement during an address in Indonesia today, and the south-east Asian nation will be one of the first to receive Datsun products, along with Russia and India. All three markets will get cars in 2014.
Datsun cars were sold between 1932 and 1981, after which the models were absorbed into the Nissan brand. Rumours of Datsun’s return have periodically surfaced in the ensuing decades, but now Nissan thinks the time is right to revive the name to bolster its push into emerging markets.
Although the Datsun brand has been officially referred to as 'Nissan's third global brand, alongside Nissan and Infiniti', it seems unlikely that Datsun will return to the UK.
Andy Palmer, executive vice-president of Renault-Nissan, confirmed at the recent Geneva motor show that the company was planning an entry-level car project that could rival the Tata Nano, although at the time he stopped short of confirming the Datsun name.