Currently reading: Ghosn confirms return of Datsun
The Datsun brand is to be revived as a budget car range in Indonesia, Russia and India
Autocar
News
2 mins read
20 March 2012

Renault-Nissan chief executive Carlos Ghosn has confirmed that the Datsun name is being revived as a budget car brand in certain territories. Ghosn made the announcement during an address in Indonesia today, and the south-east Asian nation will be one of the first to receive Datsun products, along with Russia and India. All three markets will get cars in 2014.

Datsun cars were sold between 1932 and 1981, after which the models were absorbed into the Nissan brand. Rumours of Datsun’s return have periodically surfaced in the ensuing decades, but now Nissan thinks the time is right to revive the name to bolster its push into emerging markets.

Although the Datsun brand has been officially referred to as 'Nissan's third global brand, alongside Nissan and Infiniti', it seems unlikely that Datsun will return to the UK.

Andy Palmer, executive vice-president of Renault-Nissan, confirmed at the recent Geneva motor show that the company was planning an entry-level car project that could rival the Tata Nano, although at the time he stopped short of confirming the Datsun name.

“We’re talking about a range of cars that would provide a value-for-money opportunity in several segments,” he said. “I won’t use the word cheap, as the customers won’t want a cheap car, but they will want value for money, which means quality and good design that they can afford.

“If you look at the number of people on bikes who want to move to move up to a car, the possibilities are enormous. But at the moment there is very little on offer.”

Palmer conceded that each market would need its own regional specification. “If you look at the price point we’re talking about then it could never be a world car,” he said. “Besides, building to a car for all world use means introducing compromises. It is better to adapt for local markets.”

During his speech in Indonesia, Ghosn also announced plans for major investment in Indonesia, which is the largest economy in south-east Asia.

The company wants to increase sales in the country from 60,000 to 200,000 units per year by 2016. Nissan plans to invest $400 million in its assembly plant at Cikampek, near Jakarta, and ramp up production at the facility.

Join the debate

Comments
29
Add a comment…
thebaldgit 23 March 2012

Re: Ghosn confirms return of Datsun

Not a big surprise but not sure i see the point other than in non EU countries.

Ioanides 21 March 2012

Re: Ghosn confirms return of Datsun

Citytiger wrote:
Lesia44 wrote:
Err... why?

The only reason I can think of is to get a bit more use out of the cars currently badged Dacia, a bit of platform sharing, and in some emerging markets I suspect it will be easier to sell a known brand ie Datsun than trying to establish a whole new one Dacia.
Yep, absolutely. Great idea as well. Maybe Dacia will finally launch in UK in this guise. I just drove two days ago a Duster and I'm very impressed about the value you get for the money. A datsun badge will surely help this cars sell.

geed 21 March 2012

Re: Ghosn confirms return of Datsun

Rob 7 wrote:
Oh no 'Dear', it's worse than that, very much worse. You see I currently have an expensively-optioned Mercedes C Class coupé only a few months old. Obviously, that justifies me looking down my nose at most of the cars I see around me.

ugh.....my point precisely superior car owner. Anyone who suggests that a well looked after Datsun gave anything other than unerring reliability surely has lossed the argument already. If Datsun stood for one thing , it was peerless reliability!

But hey.... wrong badge Rob I guess?