TV advert featuring Focus and 007 is deemed 'misleading'
14 March 2007

A television advertisement for the Ford Focus Zetec Climate has been criticised by the Advertising Standards Agency (ASA) for misleading viewers.

The advertisement featured logos and images from the latest James Bond film, Casino Royale, along with images of the new Focus Zetec Climate.

Two viewers complained that the advert misleadingly implied that the Focus was in Casino Royale. It wasn’t – although pretty much every other Ford group product was, most notably the new Mondeo.

We’re not sure quite why you’d be so disappointed not to see the Focus in Casino Royale, but either way, Ford isn’t allowed to show the ad any more.

Our Verdict

Ford Focus 2011-2014

Can the Ford Focus capture the hearts and minds of hatchback buyers?

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