Supercar brand will focus on sound and drama instead of pure pace
3 March 2009

Ferrari's future is not in extreme performance and top speeds, vice-general manager Amedeo Felisa has revealed to Autocar.

“People are changing their minds about Ferraris,” said Felisa, on hand at the Geneva motor show to show off his firm's track-day special, the 599XX. “We need to go in the direction of customer needs and utilisation of our cars.”

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Felisa revealed that the company's future sports cars would focus more on the “special rewards” from the cars, hinting that noise, feel and drama would be increased rather than outright performance. The first example of this new policy is expected to the F430 replacement, the F450, due next year.

However, Felisa admitted that the focus on sports cars and GTs would continue. The company has no plans to enter different segments of the market or move away from its current pricing and positioning.

Felisa also reiterated Ferrari's plans to develop new powertrain technologies, including petrol-electric hybrids. But he doesn't expect a production model with these systems until 2015.

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