Brand boss says that when customers and legislation demand electric cars, it will respond
Jim Holder
19 October 2017

Dacia is ready to sell electrified cars as soon as customers and legislation demand them, according to brand boss Jean-Christophe Kugler.

Noting that “the situation is moving fast”, Kugler said Dacia would be able to adapt better than some rivals because of its place in the Renault-Nissan-Mitsubishi Alliance, which is already launching second-generation electric cars and which has several hybrid and plug-in hybrid vehicles either on sale or under development.

Although such a move would likely require Dacia to adopt a new platform strategy, Kugler said the firm was able to react to changing requirements relatively nimbly.

“The advantage of being in a big industrial group is that we can move fast, because the technology we require already exists,” he said. “Even in this changing situation, we are able to plan several years ahead - and for some situations we can update our plans even at six to 12 months’ notice.

“As a group, we see this change as a big opportunity, and I don’t think Dacia needs to think any differently to that.”

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Dacia Duster

The Dacia Duster is a no-nonsense machine that wears its bargain price tag like a badge of honour. And we can’t help liking it for that.

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Kugler also highlighted that diesel sales for the Duster, Lodgy and Logan were still resilient “because owners tend to drive a lot of miles” but acknowledged that Sandero sales were increasingly petrol derivatives.

Related stories: 

Dacia Duster review 

Dacia Sandero review 

Dacia Logan review

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Our Verdict

Dacia Duster

The Dacia Duster is a no-nonsense machine that wears its bargain price tag like a badge of honour. And we can’t help liking it for that.

Find an Autocar car review

Driven this week