28 July 2004

General Motors could scrap the Daewoo brand name in favour of the American Chevrolet badge, Autocar has learned. Daewoos are already sold as Chevrolets in some Far East markets such as Thailand, and the name is also being used in eastern Europe. GM is debating the replacing Daewoo with Chevrolet across Europe.

Rick Wagoner, GM’s boss, envisages Chevrolet as the group’s ‘global value brand’; eliminating the Korean marque would bring consistency to this strategy.

GM has already been forced into using the Chevrolet name in eastern Europe to distinguish the company from what’s left of the old Daewoo, whose Polish plant produces obsolete models. The appearance of the Daewoo name on other products, such as TVs, is thought to be another incentive to scrap it.

A decision is expected later this year, before Daewoo introduces a new Matiz and, further off, a new compact off-roader and a range of diesel engines.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Hyundai Kona
    First Drive
    18 October 2017
    Hyundai's funky-looking Kona crossover with a peppy three-cylinder engine makes all the right noises for the car to be a success in a crowded segment
  • Citroën C3 Aircross
    First Drive
    17 October 2017
    The Citroen C3 Aircross has got funky looks and a charming interior, but it's another small SUV, and another dynamic miss. Numb steering is just one thing keeping it from class best
  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out