New branding designed to celebrate the company's past and spearhead its expansion

Caterham has revealed its new brand identity, which it says is to "spearhead the Caterham's group continuing international expansion".

The rebrand will apply to all arms of the group, which has announced its diversification into new sectors.

Recent developments include Caterham's F1 team embarking on its fifth season, the debut of the Caterham Seven 160 and 620R, a road car partnership with Renault, advanced composite developments and the launch of a new bike division.

The emblem, which features a variety of green tones and a Union Flag, is claimed to "reflect Caterham's proud British heritage".

It's also reputedly designed to "mirror the brand's commitment to deliver 'accessible fun' across its whole spectrum of businesses".

Caterham Group co-chairman Tony Fernandes said: “The Caterham coloured Union Flag emblem is our celebration of Caterham’s British heritage. The Caterham brand has been in existence for over 40 years and, in simple terms, is a brand that puts smiles on people’s faces.

"It is a proud British brand, one that celebrates Britain’s engineering prowess, and we, in turn, are proud to showcase our British heritage. This is an exciting time for Caterham, across all our interests."

Read reviews of Caterham's cars here.

Our Verdict

Caterham Seven 160

Caterham’s new entry-level model aims for simplicity and value

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Comments
3

21 January 2014
...how about a new car?

21 January 2014
a chewing gum wrapper from the 80's.

21 January 2014
duh did you not read it, they are launching new cars with Renault, it says so quite clearly above.

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