Currently reading: Caterham unveils new corporate logo
New branding designed to celebrate the company's past and spearhead its expansion
Lewis Kingston
News
1 min read
21 January 2014

Caterham has revealed its new brand identity, which it says is to "spearhead the Caterham's group continuing international expansion".

The rebrand will apply to all arms of the group, which has announced its diversification into new sectors.

Recent developments include Caterham's F1 team embarking on its fifth season, the debut of the Caterham Seven 160 and 620R, a road car partnership with Renault, advanced composite developments and the launch of a new bike division.

The emblem, which features a variety of green tones and a Union Flag, is claimed to "reflect Caterham's proud British heritage".

It's also reputedly designed to "mirror the brand's commitment to deliver 'accessible fun' across its whole spectrum of businesses".

Caterham Group co-chairman Tony Fernandes said: “The Caterham coloured Union Flag emblem is our celebration of Caterham’s British heritage. The Caterham brand has been in existence for over 40 years and, in simple terms, is a brand that puts smiles on people’s faces.

"It is a proud British brand, one that celebrates Britain’s engineering prowess, and we, in turn, are proud to showcase our British heritage. This is an exciting time for Caterham, across all our interests."

Read reviews of Caterham's cars here.

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jonboy4969 21 January 2014

duh did you not read it, they

duh did you not read it, they are launching new cars with Renault, it says so quite clearly above.
Shrub 21 January 2014

Looks like...

a chewing gum wrapper from the 80's.
gaco1 21 January 2014

OK...

...how about a new car?