The traditional British motor show could be replaced by an automotive “summit” modelled on the Daos world economic forum, if plans being considered by the Society of Motor Manufacturers and Traders come to fruition.
“We’re looking at that sort of idea, but we’ve got a long way to go with it,” said Paul Everitt, chief executive of the SMMT.
Part of the idea is to co-ordinate the automotive summit with the Motor Expo at Canary Wharf in London’s Docklands, mixing new car displays with media events, the essential elements of a traditional motor show.
Exploratory talks with the company that owns Canary Wharf and the Excel exhibition centre are said to have been “encouraging”.
While the area around the financial district in east London would hold the Motor Expo, a wide-ranging auto conference would grab the headlines with a series of heavy-hitting announcements and discussions.
By organising the core of the event with industry heavyweights close to London’s financial and media centres, the SMMT believes that spin-off events would be generated, just as happens with the World Economic Forum held each year at Davos in Switzerland.