Sports car maker makes 600 redundant
1 December 2008

Aston Martin has axed a third of its workforce, as falling sales take their toll on the British sports car brand.

The iconic marque will make redundant 300 of its permanent staff and 300 temporary workers. Aston Martin employs about 1800 people in the UK.

“Like other premium car brands, Aston Martin has been forced to take action to respond to the unprecedented downturn in the global economy,” said CEO Ulrich Bez. “These are regrettable but necessary measures in the extraordinary market conditions we all now face.”

The company is confident that the cutbacks won’t affect delivery of its future products. It says the redundancies are necessary to ensure that Aston is best placed for the future.

Will Powell

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1 December 2008

One minute it's £1.2m a pop uber-cars sold out and firm talk of adding a Lagonda brand line, next it's panic stations and a third of the staff down the road.

I know Ulrich Bez is a great car guy but it does make you wonder if some of these 'top' people live in bubbles. When one moves with the rich and gliterati it must be tempting to think the whole world is that way. However, live by the sword, die by the sword.

It looks like the collapsed price of oil has done for Aston Martin and the once bottomless wealth of the sheikhdoms.

Wouldn't like to be around Gaydon now. What with the axing of 850 IT and engineering jobs from JLR at Whitley, Solihull and Gaydon and now this I'm sure the once flush Gaydon and its commuter belt will become an unemployment blackspot.

1 December 2008

This is where JLR store unsold cars in their compound at Gaydon. Don't know when this photo was taken but it looks pretty full ! http://maps.google.co.uk/maps?f=q&hl=en&geocode=&q=CV35+0BJ&sll=53.80065...

1 December 2008

[quote horseandcart]

One minute it's £1.2m a pop uber-cars sold out and firm talk of adding a Lagonda brand line, next it's panic stations and a third of the staff down the road.

[/quote]

This mass layoff is pretty terrifying, but theoretically it's a temporary measure to help them get through this very dark time. By the time the proposed Lagonda brand is launched, it will be many years later - by which time the recession may well be over, these things aren't permanent.

I say 'theoretically' though because recessions can be lethal for small, independent luxury car companies. Given that the investors have only quite recently spent that massive sum acquiring the company (so there's not much chance of significant further capital being pored in any time soon), and the next generation of Aston Martins is still some time away, AM is in a very precarious financial position right now. Let's hope the Rapide proves a strong seller.

1 December 2008

Google maps shows they still have the old runway/test track to fill yet with unsold cars. Imagine photo months out of date.

According to a report this weekend JLR have around 290 days worth of car supply on average at Jaguar/Land Rover dealers in the US. Everywhere's running out of space. Will have to cut production drastically or fund dealers.

1 December 2008

The runway is used for testing and pre-delivery shakedowns for Jaguars, Land Rovers and Aston Martins or at least it was when I visited. You're right though. They're gonna have to give up the space for storage soon. Wonder what kind of a deal you'd get on a Land Rover if you went in mid-month in December before the end of the year ? Monumental discount, I reckon.

1 December 2008

[quote Steve Steele]Wonder what kind of a deal you'd get on a Land Rover if you went in mid-month in December before the end of the year ? Monumental discount, I reckon.[/quote]

Gotta be £10K on a Freelander, up to £15K on a Disco and up to £25K on a top line RR. Basically between a quarter and a third off.

But why would you want one unless you actually needed one?

1 December 2008

I bought a pre-regd. RR TDV8 in August with a then generous 24.2 % discount off list -anyone who has cash to spend now on a new or nearly new premium brand car is in an enviable position.

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