Chrysler Group, which consists of the Chrysler, Jeep and Dodge brands. has announced its ambition to double UK sales to 32,000 by 2007.
The group expect to sell 16,000 cars this year, but is increasing the number of right-hand-drive model ranges on offer from today’s nine to fifteen with the arrival of the seven-seat Jeep Commander, Grand Cherokee SRT-8 and Grand Cherokee Overland, and a big boost for fledgling (in the UK) Dodge with the Caliber hatch and Nitro 4x4.
A further 14 dealerships are also due to open, making a total of 100 across the UK. With the 300C and fresh models from Jeep and Dodge coming on stream next year, the goal is to shift 24,000 cars in 2006, boosted to 32,000 a year later split evenly between the three brands.
Recently revealed as concepts, the production versions of the Jeep Compass and Patriot, aimed squarely at the forthcoming Freelander, arrive on UK shores in the first half of 2007.
First to arrive is the 300C which will account for 400 sales this year, and for a further 2500 in 2006 when the more popular 3.0 V6 diesel goes on sale.