Currently reading: Alfa set for US return in 2012
Sergio Marchionne cofirms Alfa's US return is pencilled in for 2012
Autocar
News
1 min read
16 February 2010

Alfa Romeo will return to the US in 2012, according to Fiat CEO Sergio Marchionne.

Fiat is currently undertaking a review of Alfa’s future, which is set to be completed by April. A US return is a positive sign that Fiat will continue to fund and develop future Alfa products.

Alfa Giulietta official pics

“I'm a lot more confident now that Alfa Romeo will reconstitute a product offering that is acceptable globally, and more in particular in the United States and Canada,” said Marchionne.

“There is a strong likelihood that the brand will be back here within the next 24 months.”

Alfa Romeo will be sharing platforms with Chrysler models, both in the US and Europe. Fiat’s new Compact C-segment platform, which will first be used on the new Alfa Giulietta, will go on to underpin more than one million cars per year, including Chrysler, Dodge, Jeep, Lancia and Fiat models.

Alfa Romeos were last sold in the US in 1995, before it pulled out of the market after suffering from quality issues. A planned comeback in 2003 as part of Fiat's alliance with General Motors never materialised.

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Jon Hardcastle 16 February 2010

Re: Alfa set for US return in 2012

pdmc wrote:

The man is seemingly a complete schizophrenic. I do hope that this time he's settled on the positive outlook and doesn't follow this up tomorrow or next week with another one of his black humoured, 'Alfa-Doomsday-Prophecies'. One does tire of 'those' after a while.

Exactly, I was thinking the same thing when I read this headline. Marchionne seems to have ability to swing from positive to negative in a blinking of an eye. Lets hope he really does feel positive over the US relaunch and start throwing some real funds behind getting Alfa back to what it should be.
pdmc 16 February 2010

Re: Alfa set for US return in 2012

The man is seemingly a complete schizophrenic. I do hope that this time he's settled on the positive outlook and doesn't follow this up tomorrow or next week with another one of his black humoured, 'Alfa-Doomsday-Prophecies'. One does tire of 'those' after a while.

VX220EDDIE 16 February 2010

Re: Alfa set for US return in 2012

Scotital wrote:
How could any sane person believe that somehow, it would be better (for Alfa) if the brand were owned by VW? What's world leading about any VW / Audi / Seat product anyway? They're all very 'safe', very boring to genuine car lovers (as opposed to over-indulged company car types).

i totally agree Alfas have style passion! i think the car industry would be a dull place if every car was likea vw group car! not saying they are bad cars just not much to get excited about!

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