Sergio Marchionne cofirms Alfa's US return is pencilled in for 2012
16 February 2010

Alfa Romeo will return to the US in 2012, according to Fiat CEO Sergio Marchionne.

Fiat is currently undertaking a review of Alfa’s future, which is set to be completed by April. A US return is a positive sign that Fiat will continue to fund and develop future Alfa products.

Alfa Giulietta official pics

“I'm a lot more confident now that Alfa Romeo will reconstitute a product offering that is acceptable globally, and more in particular in the United States and Canada,” said Marchionne.

“There is a strong likelihood that the brand will be back here within the next 24 months.”

Alfa Romeo will be sharing platforms with Chrysler models, both in the US and Europe. Fiat’s new Compact C-segment platform, which will first be used on the new Alfa Giulietta, will go on to underpin more than one million cars per year, including Chrysler, Dodge, Jeep, Lancia and Fiat models.

Alfa Romeos were last sold in the US in 1995, before it pulled out of the market after suffering from quality issues. A planned comeback in 2003 as part of Fiat's alliance with General Motors never materialised.

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Comments
6

16 February 2010

[quote Autocar]A US return is a positive sign that Fiat will continue to fund and develop future Alfa products.
[/quote]

Good! How could any sane person believe that somehow, it would be better (for Alfa) if the brand were owned by VW? What's world leading about any VW / Audi / Seat product anyway? They're all very 'safe', very boring to genuine car lovers (as opposed to over-indulged company car types). Alfa must remain 100% Italian derived (just as Montezemolo says Ferrari must), become vervy once again, express true enlightenment, style, technological leadership - and compactness.

If the claims are true about on-road behaviour, the new Giulietta looks like a great start along the path to renewed respect. Not only that but there is still an enormous worldwide reservoir of goodwill towards Alfa Romeo and all they need do to succeed is to introduce truly competent products. The fact that some of them are based on Fiat is only a problem to the blindly snobbish; it's not necessarily an issue for objectively thinking people.

cheeky is good...up to a point!

16 February 2010

Marchionne seems to be flip-flopping all over the place. One minute he's doubting the very future existence of Alfa (which is obviously damaging to the company) the next he sees a bright future worldwide!

Let's hope this is the end of this indecisiveness. It's just a pity Alfa is now being backed when it's producing these not so pretty new models and not the lovely 159. However, the Mito looks better on the road than in the mags or online.

16 February 2010

And a great way for Alfa to make a splash heading back to the States is to become an engine supplier to Indy Car for 2012! Which happens to be the 100 year anniversary of the Indy 500.

16 February 2010

[quote Scotital]How could any sane person believe that somehow, it would be better (for Alfa) if the brand were owned by VW? What's world leading about any VW / Audi / Seat product anyway? They're all very 'safe', very boring to genuine car lovers (as opposed to over-indulged company car types).[/quote]

i totally agree Alfas have style passion! i think the car industry would be a dull place if every car was likea vw group car! not saying they are bad cars just not much to get excited about!

16 February 2010

The man is seemingly a complete schizophrenic. I do hope that this time he's settled on the positive outlook and doesn't follow this up tomorrow or next week with another one of his black humoured, 'Alfa-Doomsday-Prophecies'. One does tire of 'those' after a while.

16 February 2010

[quote pdmc]

The man is seemingly a complete schizophrenic. I do hope that this time he's settled on the positive outlook and doesn't follow this up tomorrow or next week with another one of his black humoured, 'Alfa-Doomsday-Prophecies'. One does tire of 'those' after a while.

[/quote]Exactly, I was thinking the same thing when I read this headline. Marchionne seems to have ability to swing from positive to negative in a blinking of an eye. Lets hope he really does feel positive over the US relaunch and start throwing some real funds behind getting Alfa back to what it should be.

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