Fiat SpA plans to merge Alfa Romeo, Abarth and Maserati under one sporty sub brand, according to reports.
Abarth and Maserati CEO Harald Wester has today been appointed by Fiat as CEO of Alfa Romeo and Auto News claims company sources have said Wester’s new role will be to identify synergies between the three brands.
Wester, who is also chief technology officer for the Fiat group, will play a key role in shaping Alfa Romeo’s future.
Fiat is currently undergoing a strategic review of Alfa and will publish the results in April when Fiat announces its group plans from the next five years.
One option for Alfa could be to share platforms with Chrysler and have its 166 replacement built in the US.
The other option is for investment to freeze on developing new models once the Giulietta is launched, leaving Alfa with only the Giulietta and Mito to keep the brand alive into the latter part of the decade. Its older exiting models, including the Brera, GT and Spider, would continue to be sold but won’t be replaced.