This year’s Autocar Awards will be headline-sponsored by premium tyre brand Vredestein. With a history spanning 100 years, Vredestein is one of the world’s leading tyre manufacturers.
The Awards, which take place at Silverstone on 23 May, celebrate the very best new and used cars and pay tribute to the engineers, designers and innovators who are blazing a trail at the forefront of the car industry, both in the UK and around the world.
Dutch brand Vredestein, which began in the very infancy of the tyre industry in Europe over a century ago, now develops high-end tyres for a global market. Since 2009, it has been part of India-based Apollo Tyres, with the company in Europe becoming Apollo Vredestein.
In its pursuit of continual product and technical excellence, Vredestein has four R&D centres across the world. Keen to attract design-conscious, forward-thinking vehicle manufacturers and end users alike, Vredestein has also developed a long-term relationship with Italian automotive designer Giugiaro.
With a new manufacturing plant open in Hungary, Apollo Vredestein now has six factories globally and bold growth plans for the Vredestein brand in Europe, including original equipment supply to the major European vehicle marques.
In addition to its coveted role as title sponsor, Vredestein will sponsor the Game Changers category, which celebrates cars that have set new standards or defied convention by turning the established order on its head.
The Autocar Awards will be held at Silverstone’s iconic Wing complex. It begins at 6.30pm, after the Car Dealer Expo, which is the largest automotive retail conference of its kind in the UK and held at Silverstone during the day. The evening event will include an exclusive drinks reception, dinner and awards ceremony attended by the best and brightest of the UK and global automotive industry.