UK Infiniti Q50 sales are projected to match those of the firm's total sales in 2012

Sales of the Infiniti Q50 in the UK next year are expected to match the firms’ total registrations for the whole of 2012. Steve Oliver, Infiniti’s regional boss for north Europe said he hopes to sell 500 of the BMW 3-series rival next year.

Speaking at the Goodwood Festival of Speed, Oliver said: “At the moment Infiniti needs cars on the road - we need visibility. The Q50 will give us that. By the end of the next financial year, March 2014, we should have sold 500 Q50s in the UK - that’s a modest goal, but it is the same as the entire number of cars we sold in 2012. 

“That is a recipe for sustained growth, and that is the only goal we have - we’re not interested in quick wins.

“The Infiniti Q50 is our breakthrough car. It offers both a European-focused engine, plus the benefit of a petrol hybrid that offers performance and low emissions. We have something to offer everyone, and we sense that there is a growing desire among private and fleet buyers to break away from the big three German marques. We feel the Q50 is a very credible car, and that should serve us well.

“After the Q50, our BMW 1-series rival is the next focus. The Q50 is a product that should change perceptions of the brand and sell well. It lays the groundwork for the next car, which should really help us build momentum. Again, we know there should be volume there, and we really believe we can bring something new to market.”

Oliver also outlined plans to develop Infiniti’s 8-strong UK dealer network.

“We have proven that customers of premium cars enjoy the bespoke service we are able to offer, and the key now is to extend our reach and thereby reputation. We have several sites under evaluation, and hope to grow in line with our sales volumes,” he said.

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Comments
13

14 July 2013

Hard to have visibility when your cars look like that...............

14 July 2013

I think at best they could only aim for Lexus type sales figures. A brand is only considered premium when its proven. Id consider taking a look at a couple of there models but even the used ones carry a hefty price tag!

14 July 2013

Perhaps Infiniti, could advertise on red Bull Renaults, to raise brand awareness.....

www.KOOOLcr.com

 

14 July 2013

Brave words by Oliver, but I am afraid Infiniti will not survive in this country, unless they are prepared to keep subsidizing the brand, but it will come a point when enough is enough.  Lexus have found out how difficult it is to break into the snobby European market, and I can't see Infiniti will fare any better.

14 July 2013

Infinity will do better than Lexus in Europe because they will sell plenty of small engined diesels.

Lexus are playing the longer game, with their petrol and hybrid only strategy, and whilst that will work in the far east and the States, it wont work here. 

If Infinity set their cars lease rates correctly and learn the European trick of getting a very low CO2 rating i see no reason why they wont sell well.

14 July 2013

I have never seen one on the road. I'm not saying there isn't one. Just that I haven't seen one. Won't mind seeing one though primarily in the interest of competition.

15 July 2013

It's difficult to create "visibility" on the road from a base of only 8 dealers in the whole of the UK ... Plus, unless the Infiniti brand brings a Unique Selling Point, I can't see the Q50 remotely troubling the established brands, especially in the competitive 'compact executive' market ...

15 July 2013

Suzuki QT wrote:

It's difficult to create "visibility" on the road from a base of only 8 dealers in the whole of the UK ... Plus, unless the Infiniti brand brings a Unique Selling Point, I can't see the Q50 remotely troubling the established brands, especially in the competitive 'compact executive' market ...

with a sales target of hardly of course it's not going to trouble established players. They're been slowly building brand perception, and I reckon they could overtake Lexus in a few years time.

Ive seen a few on the road, they're is a large dealershopinion Glasgow, rig opposite a budge Audi showroom. I suspect a few buyers will have stumbled across it by chance when visiting Audi.  

15 July 2013

I don't think the European market is waiting for another Japanese sub-premium brand - Lexus have proved that we already have one too many - and the Q50 will make little or no headway in the market without a modern diesel to go head-to-head with BMW, Merc and Audi.  The '50' in the name refers, I think, to the likely annual sales total - and most of those will be demonstrators and Infinity management cars.

15 July 2013

...10 to 15 years ago. Always perceived as a (relatively-) poor man's Lexus

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