Currently reading: Geneva motor show 2012: BMW confirms new M range
New range of M cars - BMW M Performance Automobiles - will bridge gap to standard range
Autocar
News
1 min read
12 January 2012

BMW has confirmed an expansion of its BMW M performance division with the creation of a new range of vehicles to be sold under a new name-plate, BMW M Performance Automobiles.

The new range, to be unveiled at the Geneva motor show, will bridge the gap between BMW’s standard range of cars and the M models. All models will be developed by BMW M engineers, and will be rolled out to “a wide variety of model series, as well as both petrol and diesel-engined variants”, according to BMW M chief, Friedrich Nitschke.

All-wheel drive will play a prominent role in the new line-up, Nitschke added.

The first two models that will launch under the M Performance Automobiles are understood to be high-performance diesels, equipped with a new tri-turbo in-line six engine with 376bhp and a mighty 546lb ft. The M5 550d xDrive and X6 M50d xDrive are the badges understood to be used for the range-topping 5-series and X6 diesel variants.

We are targeting our efforts at customers looking for more emotionality and more performance, but who don’t want to forgo the everyday usability of their cars,” said Nitschke.

The range has been conceived in the tradition of the M535i, which sat alongside the M5 in BMW’s range in the 1980s. “Our aim with the BMW M Performance Automobiles is to continue this tradition,” added Nitschke.

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Comments
27

12 January 2012

Sound good.... more M cars !!! this is great.... I Hope they will be allowed to built a supercar SLS competitor, now this is more likely i think!!!!!!!!!

12 January 2012

On the other hand, the potential danger is too many M models may cheapen and lessen the brand's appeal. Some would say this has already happened to some degree with the M version of the X SUVs.

12 January 2012

I guess they are looking at Audi who manage the warmed over S range, and the hot RS range above.

As M cars are now so fast it makes perfect sense to fill the gap with slightly slower, slightly cheaper cars.

12 January 2012

You could argue that once upon a time BMW wouldn't have needed to do this as what they have described used to be the philosophy of their whole range.

Show how far from their original formula they have strayed.

12 January 2012

BMW's model naming strategy becomes even more complicated and bizarre...

I can see the point of where they are trying to go with this, and I think it's a good idea, but they really have got to come up with some better model names for their cars.

12 January 2012

Three turbo's as well? Seems a little excessive, but who am I to judge.

Curious about the part of the Alpina D5 as well? Although that's 'only' a bi-turbo 4 cylinder.. Guess that's to make way for this.

Agree with the naming.. Seems to be getting odder and odder.

DKW

12 January 2012

Good - my kind of car - but I fear it will be the death of Alpina

12 January 2012

[quote TegTypeR]Show how far from their original formula they have strayed.[/quote] I wouldn't say 'strayed' from their original formula, more like evolved with the times like Porsche (extremely successfully) have done thus far. I think its a great idea and there is definitely a market for this. I reckon these new, slightly watered down M cars will sell in even greater numbers.

12 January 2012

Poor BMW...

12 January 2012

Really? I thought the models that bridged the gap were the poverty spec models with the M badge that you can buy in Halfords, stuck on the boot at an odd angle.

And of course, it will definitely make it go faster.

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