Powertrain and some design features will feature in the next Cee'd, Autocar understands
2 March 2010

Design features and the plug-in hybrid powertrain from Kia’s Ray concept, on show at today's Geneva motor show, are set to be incorporated into the next-generation Cee’d, giving the firm a direct rival to the Toyota Prius.

Although the Kia Ray is officially billed as a design and R&D concept, Autocar understands that many of its core features will find their way into Kia’s production cars, starting with the new Cee’d, due in 2012.

See the official pics of the Kia Ray

Kia and Hyundai plan to have plug-in hybrids on sale in Korea by 2012, but it is not part of the company’s strategy to introduce a standalone eco model like the Prius.

Instead the firm wants to incorporate the technology into volume models in its existing range, including the next Cee’d, giving the firm a ready-made rival to established hybrid models.

The Ray’s plug-in hybrid powertrains consists of a 151bhp 1.4-litre petrol engine and a 78kW electric motor powered by a lithium ion battery pack. It can travel up to 50 miles on electric power alone and almost 750 miles using the engine to extend the range.

The Ray’s aerodynamic shape mimics that of established hybrid models such as the Prius and Honda Insight. It has a drag coefficient of 0.25 and Kia says its lower height further improves its aerodynamics and helps reduce drag over other hybrid models. Other aero features include a one-piece underbody panel and narrow 20-inch wheels, which are mated to low-resistance tyres.

Inside, Kia has aimed to keep the Ray’s weight to a minimum. The mesh seats are made from lightweight materials and are mounted to the side sills to boost interior space. Mesh is also found in the seats door inserts. Rear access is boosted by rear-hinged ‘suicide’ doors.

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Other features include solar panels which provide extra power to the heater and a Microsoft-powered infotainment system, which allows users to manage music files and make hands-free phone calls.

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10 February 2010


What tyre size are they using on the 20" wheels?

11 February 2010

Great looking concept! And great interior too! But are they going to release such a car AS IT IS especially with the interior? I doubt not......because all modern final consumer designs is driven by FEAR. Fear of what you say? That RELEASING PRODUCTS WITH TOO FAR AN ADVANCED DESIGN kills off future economic growth for the company.

Yet I say, it is this sort of design we need for TODAY, that is going to get peoples bottoms into seats. Who wouldn't want to drive such a car RIGHT NOW? This is what really annoys me about manufacturers making concept cars......is they never ever make an actual concept car like as it is shown in the finished product even though they say its 'key features' will be retained. Sometimes I just wish they'd get on with making a car as it is for NOW rather than delaying the design due to economic reasons. Its high time manufacturers make cars that really matter, because it is stifling innovation in the industry.

11 February 2010

Like the black bonnet. Looks like a Leeds taxi.

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