Renault’s budget brand Dacia will launch in the UK in 2012, the company has confirmed at the Geneva motor show.
The first Dacia model to be launched in the UK will be the Duster compact off-roader, which made its public debut at the show yesterday.
Renault has put off launching Dacia in the UK for the last couple of years due to the weakness of the pound next to the euro as its models wouldn’t be able to sell its cars at a profit.
The firm has now decided the Duster will be car to spearhead the brand in the UK and this could be followed by its Sandero hatchback and Logan small saloon.
Renault’s UK managing director Roland Bouchara said the firm had been watching the rising success of the Dacia brand and the company felt that its value for money would be appealing in British buyers.