General Motors will relaunch Cadillac in Europe following the collapse of its European distributor late last year.
Cadillacs were previously imported and sold in Europe by Kroymans, but it went bankrupt late last year. GM’s new Cadillac Europe brand will import, market and sell Cadillac models in “key European markets”.
Bryan Nesbitt, Cadillac’s general manager, said Europe was a key market for Cadillac and it was important for customers to have a greater choice of manufacturers to choose from.
At Geneva, Cadillac will display its new CTS Coupe and CTS-V Coupe models, both of which will go on sale in Europe later this year.
Cadillac will also display its CTS estate and saloon models, as well as its new SRX crossover. Completing its Geneva line-up is the Escalade hybrid.