New British car firm reveals details of Hemera SUV and signs Johnny Herbert as developer
Matt Burt
5 September 2011

Former Formula One driver Johnny Herbert and ex-Jaguar engineer Alastair Macqueen will spearhead car development for new British manufacturer, Eterniti Motors.

The London-based carmaker has also revealed more details about the first model it will produce. Called the Hemera, Eterniti describes it as ‘the world’s first Super-SUV, providing new levels of luxury, space and performance in an SUV to create a new niche’.

The Hemera – which will be shown at the Frankfurt motor show as a prototype and is expected to go on sale next year – will be a compact 4x4 but will also feature a limousine-like rear cabin, including twin reclining seats, iPads and a drinks chiller. It is expected to have a price tag of about £150,000.

The car uses elements of other vehicles in its underpinnings, although the firm has not named the model used as a base yet. It is based on the latest generation of the best large SUV platform available, which will undergo a chassis-up rebuild, with a new, repackaged interior, carbon-composite body panels and additional performance.

Grand prix and Le Mans winner Herbert will have an active involvement in developing vehicles, as well as serving as an ambassador for the brand. Macqueen – who was responsible for the development of the Jaguar XJ220 supercar and was part of the Jaguar and Bentley teams that won the Le Mans 24 Hours – will head Eterniti’s engineering team.

Getting credible names such as Herbert and Macqueen on board will defuse some of the mystery that has surrounded Eterniti since it first broke cover last month.

Read more about the plans of Eterniti Motors

The firm also says it is in the process of establishing a London showroom, car build and service centre. The London facilities will open later this year, with further international showrooms to follow from 2012.


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