Audi will invest big in the Frankfurt motor show, chiefly on a vast indoor test track
20 June 2011

Audi will spend more than 10 million euros (£9m) on an indoor test track for this year’s Frankfurt motor show in a bid to keep pace with rivals BMW and Mercedes.

Audi's 400 metre-long track will loop its 100-metre long/70-metre wide indoor exhibition, which will give visitors the chance of a passenger ride in selected vehicles.

See all the latest Audi reviews, news and video

BMW was the first to have an indoor test track at the Frankfurt show in 2009 and Mercedes is also believed to be following suit. More than 30 Audis will be on display at Frankfurt and passenger rides will be offered in a dozen road and race cars.

Audi CEO Rupert Stadler said, “It’ll be surprising, emotional, architecturally great, with a real wow effect." He added that the test track would make a "strong statement".

The Frankfurt motor show runs from 15 September to 25 September.

Elisha Chauhan

See all the latest Audi reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK
  • Volvo V90
    First Drive
    19 October 2017
    The Volvo V90 is a big estate ploughing its own furrow. We’re about to see if it is refreshing or misguided
  • Kia Stonic
    First Drive
    18 October 2017
    Handsome entrant into the bulging small crossover market has a strong engine and agile handling, but isn’t as comfortable or complete as rivals