Kia will show a new sports car concept at the Detroit motor show.
While details surrounding the concept are scarce, the company has confirmed it will have a 2+2 layout, and is "aimed at delivering head-turning looks whilst providing superb driving enjoyment whether on the road or at the track".
The new concept has been designed by Kia's California design studio. The new four-seat car is likely to include elements of a new design language, as Kia looks to attract new customers to its models by using "emotional" styling and by forging connections with its customers.
Head of design for Kia and Hyundai Peter Schreyer is in the process of giving the two brands greater differentiation in their design. The move is designed to distance the brands within the marketplace. Schreyer has previously told Autocar the two sister brands "should be separated more, and then we'll get a wider range."
Schreyer has also noted that while Hyundai is moving forward with its new Fluidic Sculpture 2.0 design language, seen most recently on the 2015 Genesis, it is Kia's design which will change the most.