Audi bosses are still undecided which type of car will carry the much-mooted Audi A9 flagship badge
Jim Holder
13 January 2014

The direction of the mooted new range-topping Audi A9 is still under discussion according to marketing boss Luca De Meo, who says he personally believes that a conventional coupe or Sportback wouldn't be innovative enough.

Speculation that Audi is preparing to launch a new range-topper has been rife since boss Rupert Stadler said: "We see a great deal of potential, especially in the SUV and prestigious full-size car category."

But speaking at the Detroit motor show today, De Meo said discussions were ongoing. "If we do something, I would like it to be a statement for the brand.

"I want Audi to stand for innovation and establishing the future, and a conventional design, while attractive, wouldn't necessarily stand for that. People but that kind of car for prestige or looks, but I want more than that."

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Audi A8

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Comments
10

13 January 2014
Proper shooting brake with two long, framless doors (Audi, go and look at what Renault did with the door hinges for the Avantime), hatchback, aluminium and/or carbon body panels, four individual seats.

Maybe a couple of small suicide doors, a la RX-8. But I don't know if that would stop it being a shooting brake

4.0l V8 diesel hybrid powertrain with ZF's new 9- or 10-speed auto

Do I get the job as project leader?

14 January 2014
squelchuk wrote:

4.0l V8 diesel hybrid powertrain with ZF's new 9- or 10-speed auto

Do I get the job as project leader?

No, I'm afraid not. You'd have to stick with the 8-speed as the new transmissions can't cope with that amount of torque. :>]


13 January 2014
How about an amphibious pick-up? A niche conspicuously avoided by Audi thus far.

13 January 2014
Well whatever they decide it better have a very large A9 badge on the boot lid if they wish to distinguish it from an A4 or A6 or A8 or...

14 January 2014
Whatever Audi's indecisive bosses decide, one thing is mathematically certain, the A9 will almost undoubtedly look like an oversized A4.

14 January 2014
Audi A9. Isn't that the one with the 'Bentley' badges, that's partly made in the UK?

14 January 2014
concinnity wrote:

Audi A9. Isn't that the one with the 'Bentley' badges, that's partly made in the UK?

Ha ha, yup! It's called the Continental GT. Jesting apart, this is what a A9 would compete with, its in house sister just as the A8 does with the Flying Spur.

14 January 2014
At least six wheels.

Or maybe tracks.

14 January 2014
In the picture shown by Autocar some time ago the Audi A9 looks mighty, mighty impressive. Certainly more impressive than the Jaguar XJ.
Jaguar has lost its way with the latest XJ that looks like a big Ford and the XF that looks like a bland Japanese car, apart from the fact that the XJ's ride is way too firm for a luxury saloon - it can even get a little bouncy in the back.
These are no Jaguars anymore, just Tata's.

15 January 2014
It'll be huge, bloated, ugly, arrogant and chosen by drivers with similar traits.

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