The direction of the mooted new range-topping Audi A9 is still under discussion according to marketing boss Luca De Meo, who says he personally believes that a conventional coupe or Sportback wouldn't be innovative enough.
Speculation that Audi is preparing to launch a new range-topper has been rife since boss Rupert Stadler said: "We see a great deal of potential, especially in the SUV and prestigious full-size car category."
But speaking at the Detroit motor show today, De Meo said discussions were ongoing. "If we do something, I would like it to be a statement for the brand.
"I want Audi to stand for innovation and establishing the future, and a conventional design, while attractive, wouldn't necessarily stand for that. People but that kind of car for prestige or looks, but I want more than that."