23 July 2004

The all-new Audi A6, road tested in this week’s magazine, is already being heavily discounted by online retailers just days after reaching showrooms. Main dealers aren’t being generous right now, but internet broker www.broadspeed.com is selling a 3.0 TDi quattro SE for £30,334. That’s a tidy £1346 slashed from the list price for a regular UK-sourced car. There are some tasty deals at other online retailers, too. Log onto www.drivethedeal.com to get the same model for £29,761 – an even bigger saving. And www.allbrandsnew.co.uk beats even that, offering the new A6 diesel for just £29,549. Mind you, deals on the Audi’s key rivals are already shaping up to be even better. It should now only take moderate persuading to get a salesman to give you a four-figure discount on a BMW 530d SE (right). And going online pays bigger dividends. Broadspeed will sell you one of the £32,225 BMWs for £30,936. Drive the Deal does a lot better, retailing a UK-supplied model for £29,796 – a saving of £2429. If you want a Jaguar S-type 2.7 D, the latter firm will sell you an SE auto for £28,819, nearly three grand off list price. Some committed haggling should push a main dealer close to matching that.

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