Students from the Royal College of Art present their ideas for future models from the Italian brand
Darren Moss
17 December 2013

Students from London's Royal College of Art have revealed their ideas for the Fiats of the future.

As part of its 'Two of a Kind' project, students at the RCA were tasked with deciding what the Fiat Panda and Fiat 500 models should look like in 2020. The winning ten designs have now been chosen from around 60 entries.

The winners will visit Fiat's design studio in Turin to turn their designs into clay models. The students will also be offered paid internships with Fiat in 2014 and 2015. The competition was judged by a panel, including Fiat-Chrysler design boss Lorenzo Ramaciotti, as well as senior designers from Fiat and staff from the RCA.

The concepts range from the Fiat 500 "Spresso", which the judges said gave the 500 a "cheerfully irresponsible" look, to the Fiat "Panda Hug" interior design concept, and the "Panda Roomy" model, whose exterior was envisioned as an extension of a living space.

Other designs, including the "500 Experience", used a virtual dashboard inside the car, while others used touch-screen controls and featured integrated social media. 

The competition was launched in early October, with Fiat noting that as it faces the challenges of designing new vehicles, the input of fresh ideas and the influence of cosmopolitan cities like London could produce important new designs.

The ten winning designs will also be on show at the Royal College of Art in June next year. Fiat says it will run the competition again in the New Year.

Our Verdict

Fiat 500

The Fiat 500 is a deserved success story for the brand, offering bags of style, a fine drive and low costs

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17 December 2013
Great name. Now we just need a car.

17 December 2013
They can only do a better job than the guys who actually work at Fiat.
The Fiat 500L MPW has to be one or the most hideous designed (and named) vehicles ever from the company.
And to think 20 years ago they gave us the amazing Fiat Coupé. What happened?

17 December 2013
AndyT wrote:

And to think 20 years ago they gave us the amazing Fiat Coupé. What happened?

I'd really like to know. Like the current 500 it was a false dawn, but at the time the press were talking about something extraordinary happening at Fiat - unbelievable, is perhaps what was meant - with an injection of £18b in new investment into the brand. But look at it now.


17 December 2013
The little 500 looks nice as it is.

The ones they really need to look at are the cars in the bigger and uglier 500L range.

17 December 2013
Personnally I wouldn't put the word's Fiat and Future next to each other, they just don't go

typos1 - Just can’t respect opinion

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