Currently reading: Citroen reveals new retro logo for electric era
New branding, previously shown on Citroen 19_19 concept, harks back to French marque’s origins

Citroën has revealed a new brand identity reimagining its original 1919 logo for the electric era.

Although the 103-year-old branding was originally coloured navy and yellow, it is now Monte Carlo blue for corporate communications and retail environments. On cars, in print and digitally, it will be infra-red – a more orange shade than is currently used.

The new logo first appeared on the Citroën Oli concept car, a crossover-cum-pick-up signalling the marque's intention to produce affordable, sustainable electric cars in the coming years.

The branding's production debut will be on the next iteration of the Citroën

Register for free to access this article
  • Instant access to all Autocar Business news
  • Regular email newsletters
See all benefits here