Currently reading: Lotus chases Mulliner with new Chapman Bespoke service
New-look Lotus sets its sights on a slice of the customisation pie, which has proven massively successful for rivals

Lotus has launched a new sub-brand offering enhanced personalisation of its cars, ranging from unique colour combinations to one-off specials.

Named Chapman Bespoke after company founder Colin Chapman, it will offer three levels of customisation: ‘tailor-made’ for special colours and materials, ‘collection’ for limited-edition collaborations with luxury brands and ‘one-off’ for completely bespoke cars.

Qingfeng Feng, CEO of the Lotus Group, said: “The story of Lotus is the story of a bespoke car maker. The first cars were hand-drawn and hand-built at home by Colin Chapman, and that spirit lives on in us today.” 

The move is likely to have been inspired by the huge bounties reported by rival companies’ similarly conceived personalisation services.

Bentley, for example, reported that 70% of all cars it sold in 2023 had bespoke content, worth more than €40,000 (£34,000).

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