The squeeze on chip supplies will take “years” to resolve, Jaguar Land Rover CEO Thierry Bolloré has warned, even as many manufacturers, including JLR, report supply is gradually returning.
JLR has suffered more than most from the shortage of the electronic controllers and has spent much of the crisis working to forge direct links with the chip suppliers, rather than keep the responsibility with the tier one supply into whose part the chip is embedded.
“We should not forget that the supply of chips is really a crisis in our sector,” Bolloré told investors and analysts on a third-quarter earnings call, adding that he had discussed the issue with other industry CEOs.
