The Blue Oval hopes to capitalise on China's fast-growing compact saloon market with the new local-market Escort model
20 April 2014

A production version of the all-new Ford Escort has been revealed at the Beijing motor show, reviving the famous model name that disappeared from European markets in 2002.

Designed to meet the demands of Chinese consumers within the fast-growing compact saloon segment, and built on a global platform, the all-new Ford Escort is part of the Blue Oval's plan to roll out 15 new vehicles in China by 2015.

Although the Focus is Ford's biggest-selling vehicle in China – it sells second- and third-generation variants in the market – the compact saloon segment is growing rapidly. It currently account for five million sales – about one-quarter of the China's entire car market – and that's expected to grow to 7.2m by 2017.

Ford believes the Escort will cater for customers who "value interior roominess, superior safety and sophisticated design in an attainable compact car".

The Escort's development was a collaboration between Ford's Australia-based Asia Pacific design team and the Ford Research and Engineering Center in Nanjing, China.

“It's a perfect example of how Ford’s global approach can be fine-tuned to meet the needs of individual markets by listening to customer feedback,” said Marin Burela, president of Changan Ford Automobile (CAF), Ford's passenger car joint venture.

“Taking Ford’s hugely successful C-car platform as a foundation, the all-new Ford Escort puts us in a perfect position to serve Chinese customers looking for an alternative and attainable compact car.”

Ford's Escort is powered by a 1.5-litre Ti-VCT petrol engine. The car will be built in China through CAF and there are no plans it to be sold outside of China.

The new production model follows a concept version unveiled at the Shanghai motor show last year.

Read more Beijing motor show news.

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Comments
8

14 April 2014
Dog poo brown............

14 April 2014
Call me old fashioned, but I actually prefer the shape of this to the tortoise shape of the Focus.
Create a RWD version and take it rallying, it'll mop up all the old Impreza sales!

China seems to be getting all of the interesting saloons cars, while the UK is lumbered by endless variants of crossover.

devil's advocate wrote:

Dog poo brown............

Seems to be a popular colour, judging by the number of Nissan Qashqais that sport it.

14 April 2014
sirwiggum wrote:
devil's advocate wrote:

Dog poo brown............

Seems to be a popular colour, judging by the number of Nissan Qashqais that sport it.

I still don't understand why there's so many Fiat 500's in Old Age Beige? A colour far far worse than this Escort

14 April 2014
Better than the endless metallic grey that plagues our roads. Having said that, this is a very very very boring car.

14 April 2014
Surely that should be an Orion?

14 April 2014
superstevie wrote:

Surely that should be an Orion?

But then Ford did drop the Orion badge and the model was just known as the Escort saloon for the last few years of its life, so maybe they're just carrying on where they left off..
I quite like these small saloons, and I think this one more interesting to look at than, for example the VW Jetta.

14 April 2014
I think the Escort name suits this car. It looks suitably dull!

 

I'm a disillusioned former Citroëniste.

15 April 2014
So does this Escort fly in the face of Ford's current global strategy of one design for all markets? If so, and Ford has abandoned this idea, can we get a decent looking replacement for the Ka then? Also, don't think we need that awful looking Ecosport (stupid name for a small crossover) and I dread to think what they are going to pass off as a replacement for the Fiesta.

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