The Hethel-based sports car firm must clear plenty of hurdles before it can confidently claim to be a successful maker of 8000-plus SUVs a year in a brand-new Chinese factory. Yet its plan carries a rationality that has rarely been associated with previous Lotus revival bids.
Market demand for such cars is rising at an enormous rate in China. Lotus’s partner seems solidly founded; early views of the SUV look believable, yet different. Of course, Lotus has to produce a car as light and as great to drive as it says and at the quality levels discerning buyers require.
But, as CEO Jean-Marc Gales says, 80% of a car’s components come these days from big-name suppliers used to such projects, and China is full of them. The omens for success, we believe, are very good.